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Sunday, May 01, 2016

Coffee Table Book Mega Brands Launched by Architecture+Design Magazine


Architecture+Design launches coffee table book Mega Brands




Mega Brands is India's first industry-architecture driven coffee table book launched by Architecture+Design




Coffee Table Book Mega Brands identifies iconic industry brands










Architecture+Design an iconic Indian magazine, launches India's first industry-architecture driven coffee table book MEGA BRANDS, an authentic survey based documentation. The book aims to identify the top industry brands that have added to a substantial growth of architecture. It also finds out and brings forward their excellent of design creativity in the creation of these iconic architectural products which have become an integral component in building India. MEGA BRANDS has been launched in memory of internationally acknowledged Indian architect Charles Correa and has been dedicated to his phenomenal contribution to global architecture. Charles Correa is a legendary in the history of Indian Architect who has been well acclaimed by the architect communities all across the globe.

Coffee Table Book Mega Brands Launched by Architecture+Design Magazine
left to right Suneet Paul, Divya Kush, Estelle Berruyer, and Choi Ju Chul

Architecture+Design has brought MEGA BRANDS, India's first industry-architecture coffee table book as a continued effort of the magazine to fill the widening gap between the architectural industry and the profession. Truly, the book is bound to bridge the increasing void between the two. We met Suneet Paul, Editor-In-Chief, Architecture+Design. He is quite vibrant and full of synergy. Appraising about MEGA BRANDS, he added that this is India's first industry-architecture driven documentation.

Coffee Table Book Mega Brands Launched by Architecture+Design Magazine
Suneet Paul, Editor-In-Chief, Architecture+Design
The book is an attempt to explore design creativity of top brands of the country dealing in architectural products thus becoming an integral part in building India. MEGA BRANDS aims to celebrate brands that are most popular and are in high demand in different projects and properties. These are the brands that have collected a trust of millions. These brands inspire Architects and Interior Designers to use them in their projects and spaces.

The MEGA BRANDS by Architecture+Design covers all products that inspire such as tiles, cement, faucets, flooring, plywood, steel, lights, and paints. These popular brands and products have been compiled in a beautiful manner in the Coffee Table Book. Divya Kush, President, The Indian Institute of Architects was the Guest of Honor. Estelle Berruyer, Cultural Attache, Embassy of France, and Choi Ju Chul, Chief Korean International Trade Association were the special guests at the event.
Coffee Table Book Mega Brands Launched by Architecture+Design Magazine
Ar. Sonali Bhagwati

Ar. Sonali Bhagwati talked about the gaps that are left behind in the architectural design of a city, home, state, and country. She elaborated certain gaps in the Delhi Metro architectural design. Ar. Chang Hyun Kim from South Korea talked about a correlation between architectural design and suicides and how the latter can be reduced by enhancing designs.

Coffee Table Book Mega Brands Launched by Architecture+Design Magazine
Ar. Chang Hyun Kim
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