A unique Jugalbandi on Twitter by Kailash Kher and Gaana
India witnessed Jugalbandi by Kailash Kher and Gaana on Twitter
Indian Cricket team cheered by Kailash Kher and Gaana with Jugalbandi
The entire nation witnessed a unique way to cheer Indian Cricket team with Jugalbandi by noted Bollywood singer Kailash Kher and online music company Gaana.com on Twitter. The master singer Kailash Kher innovated a new way of cheering the Indian Cricket team on Twitter in association with Gaana.com. This unique engagement of the whole nation on social media is probably first of its kind. This is officially the first Jugalbandi campaign that has happened on Twitter that not only cheered the Indian Cricket team but the entire nation. The concept was probably beyond anybody’s imagination and immediately became a hit among the followers of Gaana.com and the noted singer Kher on Twitter.
The whole nation was cheering our national cricket team the so-called boys in blue. It was an unstoppable shower of tweets by the cricket fans on the number one microblog site Twitter. The live tweets by the fans were converted into a melodious song by Kailash Kher in a real-time environment. The 17 video songs can be seen listed here while few of those can be enjoyed below:
The hashtag for the whole campaign is #JeetegaIndia. Within no time, the hashtag crossed 14 million viewers. It kept trending for more than 8 hours and overall reaped over 280 million impressions. Such was the power and intensity of the unique campaign.
It does not matter India lost against the powerful West Indies team but the match was full of sincere efforts from both ends and every player playing from either side left no stone unturned to deliver his best. The fans felt the thunder and the loss were taken in a sporting manner.