BlueCube Network Launched FlipMetric at Surge 2016 Web Summit

BlueCube Network launched FlipMetric at first ever Web Summit held in India

FlipMetric is an intelligent, intuitive, and real-time analytics tool for businesses

BlueCube Network is a Jaipur based startup company engaged in Digital Media Marketing in an innovative manner presenting analytics in real-time thereby helping businesses to take more realistic decisions and approaches to tackle the marketing. The company started its operations in 2012. In the recent concluded Surge 2016, the prestigious Web Summit that happened for the first time in India in five years, the company launched their product FlipMetric. FlipMetric is an intelligent, intuitive, and real-time analytics tool for businesses. Surge 2016 is being treated as an upheaval for the Startup system in India. Paddy Cosgrave, CEO, Web Summit, decided this year conference to be in India. His initiative has been welcomed in a big way and the grand success is sufficient enough to prove it.

BlueCube participated in the event as Exhibitors and decided to launch their product FlipMetric there. It was the best option to do it at this prestigious global event in which more than 5000 participants were there from a little less than hundred countries. It is important to learn about FlipMetric and know what and how exactly it functions. FlipMetric is a SaaS (Software as a Service) application that performs business analytics on the huge business data in order to empower the top management in taking timely and precise business decisions. It will help companies stop banking on a subjective approach based on intuitions rather than accumulating and analyzing all business data from various sources. The companies will thus be able to take an objective and effective approach.  The product is supposed to handle complex data presenting and executing in a simple manner. The venture was started by Maneesh Sharma and Himanshu Sharma in 2012.

As per Himanshu Sharma, CEO, it is the necessity that made them create the product to enhance the capabilities and cope up with the complexity of tracking the performance based on certain set of KPIs (Key Performance Indicators).