Monday, March 11, 2013

Makemytrip Review: An Exhaustive Knowledgebase And Focused Portal For Its Customers Worldwide

Sometimes ratings about an internet based service site are misleading as it might not reflect the true picture of its happy or unhappy customers. The same I feel is in case of makemytrip.com.  Usually what happens in such cases that happy customers do not write reviews or rate in the volumes as compared to unhappy customers. Be it a about a customer or a service, the same would be the general criteria. When people get excellent service, they enjoy it and forget it afterwards. But it is generally the otherwise state that generates pain and induces them to post negative reports and ratings. At times some companies generate dummy positive ratings in order to create a favorable picture in the mind of public. But that is not possible for all companies to do as it would be against the ethics.

If we talk about makemytrip.com, it is performing quite well, year on year basis – both in terms of revenue and number of customers. There is a consistent increase in volume of customers it caters to, on yearly basis. Had it not been the case that overall their customers don’t get satisfied with their services, a consistent increase in volume would not have been possible. The increase in revenue counts for both categories of customers – existing and repeated, and, the new customers. Makemytrip.com is 13 years old company that came into existence in the year 2000 primarily as an online travel agency portal. Be it domestic or international airlines in India or abroad, hotels, or complete holiday package anywhere across the globe, makemytrip.com has a thorough professional control over it to manage and execute.  The company operates from 20 cities in India, the U.S., Canada and United Arab Emirates.  It operates on both models – B2C (business to customer or consumer) and B2B (business to business).

The information system and knowledge base is quite impressive on makemytrip.com. On top of the page it educates about the change in few airlines from terminal 3 of Delhi International Airport. by clicking on the relevant hyperlink, you can find the required information. Overall the whole site is very impressive. One more very comprehensively educative link on makemytrip.com is under the section “International Airlines” where you get a list of almost all international airlines. In the list, for example, if you click on American Airlines, the new page that opens will give you a complete picture about this airline – viz its history, details, baggage allowance, destinations it covers, various kind of services it provides, fleet it carries, and finally the awards it has obtained so far. The entire international airlines listed on makemytrip.com are its airlines partners.

Similar kind of detailed information you can find for Austrian Airlines or for that sake for any of the international airlines on clicking the relevant link.


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