Sunday, October 07, 2012

Cannes Lions Winner 2007: Dove Pro Aging Formula Not Anti Aging

Cannes Lions International Ad Competition Festival is one among the topmost reputed awards that any good ad agency would strive for to add it to its laurels. The Ceremony is organized in Cannes every year usually in June. Over 25,000 entries contest for various categories and get an attention of 250 members of the jury who have to judge the entries and declare the winners.

Creativity gets honored here in Cannes Lions International Advertisement Festival.

This ad from Dove was one among the winners in Health and Beauty Section in the contest held in the year 2007. The ad is not about anti aging but about maintaining beauty while pro aging. It conveys a clear cut message that beauty has no limits of age.

Ogilvy & Mather is the creative agency of this ad for Dove in Chicago, USA. Maureen Shirreff is its Creative Director and Rebecca Rush is its Copywriter. Rock Pausig is the Art Director for this ad.

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