This entry from India based on a social promotion of adoption of a child won a bronze in Cannes Lions Ad Festival 2007. The Indian entry was in the category "Public Interest" and it was from Indian Association for promotion for Adoption and Child welfare. There were three ads submitted - Father & Daughter, Mother & Daughter; and, Mother & Son.
The tag line of each of the ad was "Adopt. Receive more than you can ever give.". And it was quite successful in conveying its message through these ads created by Ogilvy & Mather, India. Piyush Pandey was its Executive Creative Director. Sumato Chattopadhyay was Copywriter as well the Creative Director. Rajiv Rao was its Art Director and Suresh Natarajan was the phorographer.
The tag line of each of the ad was "Adopt. Receive more than you can ever give.". And it was quite successful in conveying its message through these ads created by Ogilvy & Mather, India. Piyush Pandey was its Executive Creative Director. Sumato Chattopadhyay was Copywriter as well the Creative Director. Rajiv Rao was its Art Director and Suresh Natarajan was the phorographer.
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