Tuesday, July 12, 2016

Great Business Values from Woodwind Brasswind @WWBWDotCom


If you are in need of the best wwbw Yamaha trombone, don't look around anywhere else. The Woodwind & Brasswind started way back three decades down the line. Their journey started in South Bend, Indiana where a barbershop was converted with for the purpose and hand-typed flyer was used as the first catalog to introduce the company to the people around. This happened almost 30 years back and then there is no way back for the company. Soon Woodwind & Brasswind grew into a premiere catalog and internet retailer company with a global level recognition. They started serving musicians of almost all categories like flutists, tuba players, violinists, and percussion artists. The best WWBW Yamaha Trombone are used worldwide and probably is the first choice of musicians anywhere in the world.

The journey began just a few years back started getting momentum at a tremendous pace. In 1978 the Woodwind adopted the centuries-old concept of mail order as an opportunity to cater to their customers. The concept was applied for all kind of musical instrument accessories. This changed the business dynamics completely. The musical instrument accessories that were available only in mainstream metropolitan cities were now available to every corner of America. The original four-page and hand-typed flyer was still in use and was sent to around 400 music teachers in the Midwest. The response was phenomenal and during 1978 to 1982 The Woodwind became an essential phenomenon for any kind of musicians in America. During the early 1980s, after receiving phenomenal success, the Woodwind expanded their product range into brass products and changed their identity to The Woodwind & The Brasswind. The journey of the best WWBW Yamaha Trombone took many turns throughout.

Within few years the company expanded into guitars, drums, and audio equipment to serve musicians with any kind of requirement. By the late 1980s, the 800 square-foot barbershop became congested and could not manage the requirements of the growing business needs. A new showroom, a dedicated call center, a retail floor, and a warehouse were the immediate needs identified. The original four-page hand-typed flyer changed its shape to multiple catalogs, designed category wise. But a master catalog listing all products was kept intact. During the 1990s the mail-order business grew exponentially so much so that the call center had to be expanded from 12-seat setup to 75-seat setup. The first website was launched but the catalog stayed in practice and is credited to be the key player of the overall success.

The existing store was packed up on April 1, 1999, and moved to 4004 Technology Drive in South Bend, Indiana. The setup was much larger to accommodate call center and office staff together and very soon it became as the region's largest music superstore. The tilted clef logo that is in use came into existence. The Woodwind & The Brasswind name was simplified to The Woodwind & Brasswind. Many innovative and revolutionary steps were taken during the 2000s. The company grew to more than 100 employees, tied up with DonorsChoose.org, started restoring music education in public schools across and the United States are few to mention. More than $1.5 million has been donated to provide musical equipment programs in need. Growing and budding musicians in need are well supported.

The Woodwind & Brasswind is also an official sponsor of Drum Corps International (DCI). This official tour is known as “Marching Music's Major League”. DCI organizes such competitions in more than 100 events in North America. The South Bend location based on “brick and mortar” model was closed down in 2011 as the emphasis grew more in online and catalog division. The company caters to all 50 states and around 100 countries worldwide. The current call center has moved to Indianapolis and the warehouse is now in Kansas City, Missouri.


A great learning comes from this real life story of the business world. The organizations that evolve, don't run away from their roots, stay abreast with competition, change with the time, never lose their values, and keep the customer on the top never fail. The company never compromised and ensured each staff to carry deep product knowledge. The company decided to do away with the store concept and go 100% in online business was a good step. Serving the community is a key agenda of the business and that is why the company is dedicated to school music programs, catering to the basic needs of professionals, serving amateur budding musicians across the globe are few of the great initiatives adopted along the way to their growth and time.

Great Business Values from Woodwind Brasswind @WWBWDotCom

Let me throw some light on the Best WWBW Yamaha Trombone. But first, we need to understand the instrument Trombone. Trombone was a very popular musical instrument during the 18th century. During Baroque period it was known as Sackbut and its entity and identity has remained intact in the past 100 years. Tenor Trombone is the most popular variant of Trombone family. It is because of the approximation to the tenor range of the human voice. Practically if you see, the trombone being a wind instrument, closely matches the range of human voice. That is one of the prominent reasons why Tenor Trombone is the key constituent of all kind of performances ranging from solo to trombone ensembles to quartets and concert bands/ wind ensembles.
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