Sunday, November 04, 2012

Most of Fortune 100 Companies Use Twitter for Customer Service

More than half of the Fortune 100 companies are giving full attention to what their customers are saying on Twitter, according to a study by a public relations firm.
It could be the ‘loud and crowd’ factor that is giving so much resonance to most companies paying attention to social media sites such as Twitter, Facebook and YouTube. Companies know that the posts here will not go unnoticed. Creating forums and groups is quite quick at these sites. A good note about a company may go unnoticed, but the bad words spread like fire in a jungle.
Comcast, Dell, Microsoft, General Motors, Honda, Toyota, Wells Fargo, UPS, Whole Foods, Starbucks are amongst the prominent Fortune 100 companies that are paying attention to what is being said about them at these social sites.
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