Friday, May 22, 2015

#Interview #FashionBlogger @thedailyluxe Scorpion Loves Beaches

Rachel Holliday is a British-born fashion blogger and stylist based in tropical Australia. Her blog ‘The Daily Luxe’, founded in 2014 is rapidly growing worldwide. ‘The Daily Luxe’ lives by the motto that ‘you don’t need a million dollars to look a million bucks’ and showcases the hottest runway and street style trends alongside Rachel’s own looks.

She is most happy when she is engaged in a piece of fashion writing, on the front row of a fashion show, rummaging through shopping racks or exploring new and exotic places.

Access Rachel’s blog here:
Instagram: @thedailyluxe
Twitter: @thedailyluxe

Welcome Rachel. :)

What brought you to the world of fashion and when was it?
My true love for fashion journalism started while I was at University, when I started questioning if I had done the right degree and began looking at Fashion journalism masters. My friend encouraged me to start a fashion blog, and for a brief period, I wrote a blog called ‘Campus Couture.’ I also wrote for my university fashion magazine.

After I moved to Australia, I began dabbling in fashion blogging again, but nothing hardcore. After working backstage at Australian Fashion Week in April 2014, I said to myself; right, I’m doing this! And ‘The Daily Luxe’ was born.

Please share some of the best memories of your childhood
     Childhood holidays! I can remember going to Ibiza like it was yesterday.

About your education?
I graduated from Lancaster Uni in 2012 with a first class BA Hons degree in Theatre and English.

What career did you plan during your education days?To be honest, after school I sort of just got thrown into University and chose what I was interested in at the time. My real love for fashion began at University though.

What languages can you speak and write?
English, just English… Oh and a tiny bit of French, you know, the kind French people would laugh at because it’s so dodgy.

What is your biggest source of inspiration in life? 
Nature, my family, and fashion.

What hurts you most in this world? 
People deliberately hurting each other, animals and the environment.

What is the biggest challenge you have faced? How did you overcome it?
I suffer from anxiety so I feel like this is a challenge I always have to face. But with good support and coping techniques, I live a pretty awesome life.

If you had to live a day of your life as one of the living or dead personality, who would it be and why?
Coco Chanel- she revolutionized ladies fashion!

What is your favorite fashion style and why?
As trends come and go, my favorite styles and trends change with the times. At the moment, it’s the seventies bohemian trend. It fits with my laid-back, feminine style and I just adore anything lacy, crochet or patterned! I think the flare shapes are incredibly flattering too.

Did you ever think of getting into modeling? 
No way! I was never hot/tall/skinny enough and didn’t want to change myself to fit into that mould.

What keeps you motivating towards fashion and writing about it?
I think that when you have such a strong desire towards both writing and fashion, motivation comes naturally. Obviously I have days where I feel uninspired, but then I’ll get a little creative spark and the words will start flowing again

How do you plan, schedule and monitor your fashion related commitments?
I always blog twice a week- every Monday and Friday. So I will write the pieces either on or before those days. If I have ideas for posts I will jot them down on my phone or a piece of paper. I update daily on social media, but that tends to just flow with my lifestyle.

With the other publications I write for (such as Mirodoor), I’ll put three hours or so away to write a good quality piece.
As for events like Australian Fashion Week, I plan my outfits a week or so in advance (guilty as charged!) and tend to sort out my schedule and invites before I even board the plane.

What four top most things you take care of while doing a fashion project?
1.    Plan!
2.    Give a million percent.
3.    Be friendly, but professional.
4.    NETWORK!

Your dream destination on Earth?
 I would love to go to the Maldives- it literally looks like paradise. Ahhh.. the beaches!

Your origin of birth and other countries you have visited/ stayed. What best things you liked in these countries around the globe?
I was born in North Yorkshire in the UK, in a town called Whitby. I’ve visited a lot of places around Europe as I was growing up- France, Sweden, Cyprus, Belgium, Spain. As an adult I did a working holiday one summer in Catalina Island in California, I loved the positive, beachy energy there. I also saw the Grand Canyon which was indescribable and faced my fear of highs climbing the ‘Angels Peak’ track at Zion National Park.

I also worked at a disadvantaged school in Thailand which was really inspiring. I then went on a working holiday to Australia and never came back! Haha, I must be crazy!

Your favorite time of the day?
I think it depends on what I’m doing. If I have something really fun planned- that will be my highlight!

Your zodiac/ sun sign?

Your favorite color and why?
      The vibrant blue of a Ulysses butterfly because it’s tranquil, yet striking.

Your favorite book and why? 
The French Lieutenants Woman’ by John Fowles. Seriously… just read it!

Your favorite movie and why? 
The Lion King’ or ‘Aladdin’ for the happy childhood memories.

Your favorite celebrity and why? 
I don’t really have a celebrity that I stick to like glue.

Your favorite food? 
Cookies and Cream Ice cream (Naughty) and my dads homemade veggie lasagne.

Your favorite sports? 
I seriously don’t do sports haha, but I do high-intensity cardio 3 times a week, so I guess this counts?

What is the force that drives you? 
Some little voice in my mind saying ‘you can do this Rach’ and my family.

What comes to your mind when you think of India?
Bollywood J

Some quickies: Sun or Moon, Laughter or Smile, Morning or EveningCoffee or Tea, Mountain or Sea,Long Drive or Short Drive, Silence or ConversationWater or Fire, Air or Earth, Mars or Jupiter, Tulip orRose, Red or Blue, Left or RightGlance or Stare, Fame or Money (I’d rather have happiness), Boy or GirlDay or Night, Tree or Plant, Love or Passion

What three words come to your mind for each –
Technology, Limitless, connecting, growing
Life, love, breathe, cherish
God, Hopefully there’s something
Humanity Love, hate, juxtapositions
Terrorism,  Terrifying, horrific, dangerous
Racism, Discriminative, unacceptable, hateful
Childhood Abuse, Imprison those guilty
Love, Warmth, strength, happiness
Parenting, Caring, unconditional love
Old age, Reflective,

The first thing you do in the morning after waking up?
I’m trying to start each morning by doing 50 sit ups. I’ll let you know how it goes haha

Last thing to do before sleep?

If one fine morning you wake up and find your sex changed to the opposite, what will be your first reaction?
     Haha- that depends on what I looked like :P No.. just kidding, I’d probably scream
     and then check if the mirror was actually there and it wasn’t just some creepy guy…

State your signature line/ tagline/ best quote
My gran always used to reference the song ‘The Tide Is High’ and say ‘I’m not the kind of girl who gives up just like that.’ I always try to keep that in mind.

The last line of your autobiography would be…
To be continued…
The title of your autobiography would be…
Probably just my name. I find this too weird to think about haha.

Who is your role model in the fashion industry?

Margaret Zhang- she is literally a fashion super force! She is a photographer, stylist, blogger and guest buyer rolled into one. I hope I can be like this one day.

Tuesday, May 19, 2015

Author Interview: B D Bruns: A Born Traveler @lovebruns

Adventurer B. D. Bruns has traveled to over 50 countries to gather material for his bestselling books. Hes won 20 national and international book awards, including three national Book of the Year awards. He also contributes to Yahoo Travel, BBC, CNN, The Daily Beast, and The Travel Channel. 

Bruns travel adventures span from entering the Pyramids of Giza and swimming in the Panama Canal to climbing Mt. Kilimanjaro and touring Torture Museums in Estonia. He has attended ceremonies from the descendants of cannibals in the South Pacific and has been consulted by a ghost tour in Malta. After residing in Draculas hometown for several years, Bruns moved to Las Vegas with his Romanian wife, where they live with two cats, Julius, and Caesar.

Your real name and pen name?

My one writing regret is not using a pen name. I spend more time correcting spelling and pronunciation of my name than talking about my books. Bruns rhymes with spoons. Glorious, I know.

Please share some of the best memories of your childhood

I had a perfectly secure, perfectly happy, perfectly boring middle class, white suburban childhood. I always knew there was much more to see in the worlddespite my mothers claims to the contraryleading to the only bad thing I ever did in my life. When I discovered my elementary schools National Geographic Magazine collection I stole every map to pore over them the way my friends read comic books.

Info about your education?
What did you want to be when you grew up?
What languages can you speak and write?
What is your biggest source of inspiration in your life?
What hurts you most in this world?

Ethnocentrism. Its just disguised cowardice. Children dont like trying something new either until they do it and discover they love it. Adults should know better.

What is the biggest challenge you have faced? How did you overcome it?

I was the only American to survive an entire contract in the restaurants of Carnival Cruise Liness history without quitting. There are no labor laws in international waters and, on top of simply being a sweat shop, there was a great incentive to keep me from setting a precedent. On Carnival Legend, I worked 100 hours a week for 15 weeks in a row, after which I stopped counting. On Carnival, Conquest management denied me food for a month, hoping Id quit. I subsisted off a stolen tomato once a day and a half a pizza every few days. And lots of coffee. Taught me just how unfair racism is, and Im very grateful for it.

If you had to live a day of your life as someone else (living or dead), who would it be and why?
What is your favorite genre and why?

I love good old-fashioned horror the mostbut its very hard to find nowadays. I want a good, meaty, and atmospheric story that treads new ground. Im also particularly fond of high fantasy. In both cases, most modern attempts are cheesy. Thankfully high fantasy has finally gotten the good treatment with Lord of the Rings and Game of Thrones. Now, can we cast aside six pack abs and glittering vampires? Let us not forget that Bram Stokers Dracula was a thing, a monster.

When did you start writing? What is the purpose of your writing?
Which of your work has been published so far? Would you like to share a synopsis of your work?

Im a hybrid author with both traditionally and self-published works. My first book was Cruise Confidential, about my time on Carnival Cruise Lines. I spent a total of four years at sea and living in Romaniathe whole ordeal was for a woman, of course. We lived in Sighisoara a kilometer from Draculas house! The international love affair was wild and unpredictable enough to warrant four books in the Cruise Confidential series. I have recently switched to writing paranormal thrillers, which has always been my dream. The Gothic Shift was my first, which won the International Book Awards for Best Short Story Collection, and Im just now releasing In the House of Leviathan.

What are your forthcoming writings?
What genres do you write in and why?

My greatest success so far has been in narrative nonfiction about my adventures overseas and doing crazy things like desert marathons or 500-mile bike rides. These books are fun and educational and, I hope, inspire people to get off the couch. My passion is for prose, however, and I love atmospheric, intelligent paranormal thrillers. Thats what Im devoting my time to now.

What keeps you motivated to write?
How do you plan, schedule and monitor your writing commitments?

Im a full-time writer, which means I have to make my own schedule and stick to it. I believe strongly in having goalsbig, overarching goals and mid-term goalsin all aspects of life. Thats how things get done. Writing is no different, be it a deadline or a daily word count.

What are your future plans?
What is generally your preference when reading a paperback or ebook? And why?

Im old school and love paperbacks. Nothing is cooler than being surrounded by books.

How much real life goes into your fiction writing?

A lot of real life is represented in my fiction writing, despite it being paranormal. In this regard, its because I want my characters to react in a believable manner and I think of parallels in real life. Just because I havent met a ghost doesnt mean I cant find a real-world surprise that doesnt evoke a similar, grounded response. 

Is a high level of imagination important to have for an author?

Imagination is incredibly important for an author though not the only thing. If you cant imagine yourself in someone elses shoes, youre not going to create unique and varied characters. Imagination is also the tool that bridges historical events and settings with a modern readerfinding connections between disparate things is my great joy.

Your dream destination?

Ive been to over 50 nations around the world, but that doesnt mean I dont have a list of where to go next! Antarctica is my dream destination, I think because theres no reason to go there other than sheer adventure or curiosity.

Your origin of birth and other countries you have visited. What are some of the best things you liked in these countries?

I grew up in Americas Midwest, which I credit for my strong work ethic and courtesy, but also my lack of awareness. The more I travel the more I realize that people are people and that everything you think you know about a place is totally wrong. Especially in America, where we know nothing about anywhere but seem to think we do. I love Americaits why I live here nowbut that doesnt mean I havent learned something valuable from each and every country Ive visited.

Your favorite time of the day?

Morning! I can barely stay awake after 8PM. I cant imagine how bad thats gonna get when Im old!

Your zodiac/sun sign?

Im totally a Gemini.

Your favorite color and why?

Yellow. Im a bright and happy guy. I think thats why I write horror and love sad songs: they are new and alien places for me.

What is the last book you finished reading? What is the current book you are reading?

Im a voracious reader of history, particularly the Victorian age of exploration and expansion. Im drawn to the greatness of human achievement and embrace 1000 page volumes on the Panama Canal or Transcontinental Railroad. Im trying to read more classic literatureworks of the masters always inspire me.

Your favorite book and why?

My favorite author is David McCullough, who makes history more exciting than anything else in the world, despite giving oodles of details, dates, and facts. His John Adams is phenomenal.

Your favorite movie and why?
Your favorite celebrity and why?
Your favorite food?
Your favorite sport?

Im not a very good spectator, though after enduring nothing but soccer in Romania (which I played for five years), I grew to love American football. Its far and away the most complex sport in the world, though the learning curve is high.

What is the force that drives you?

Equal parts curiosity and hope.

What comes to your mind when you think of India?

After a graduate course in Mughal art at the University of Iowa, I was so inspired I studied Sanskrit. The class size was only about eight and after two semesters the professor kindly asked me to drop out because I was holding everybody else backthey all already spoke five or six languages! I dream of riding the great Indian railways through the mountains.

Some quickies (choose one of each pairing): Sun or Moon, Laughter or Smile, Morning or Evening, Coffee or Tea, Mountain or Sea, Long Drive or Short Drive, Silence or Conversation, Water or Fire, Air or Earth, Mars or Jupiter, Tulip or Rose, Red or Blue, Left or Right, Glance or Stare, Fame or Money, Boy or Girl, Day or Night, Tree or Plant, Love or Passion
What three words come to your mind for each Technology, Life, God, Humanity, Terrorism, Racism, Childhood Abuse, Love, Parenting, Old age
First thing you do in the morning after waking up?
Last thing to do before sleep?
State your signature line/tagline/best quote

Happiness cannot be given, though it must be accepted. - B.D. Bruns

The last line of your autobiography would be
The title of your autobiography would be
Links & other relevant details:

            LibraryThing           B.D.Bruns

ISBN-13: 9780985663575
Publisher: Travelers Tales
Twitter handle: @lovebruns
Facebook page:
Goodreads author page:
Amazon link:
Any other links:

We Need @CoorsLight In India For Refreshing Yamuna And Other Rivers

For past six decades, our rivers have lost their freshness beyond a certain point. The moment these rivers touch cities, it starts impacting their health. The quality, freshness and safety of water deteriorates drastically and hence becomes a health hazard. Industrialization can't be held responsible for this. It is the corruption wrapped with government norms that is the culprit. Administrative loopholes are more than enough in our country to show the poor state of control.

Logically, industries that are polluting our rivers must take the onus of keeping it clean also. It should be shared on the basis of pollution caused. Government alone is too helpless to do so much of work. No doubt industries pay enough tax for these purposes but then the government machinery has a lot more to do with this tax money than concentrating on the cancer of pollution and eradicate it. There are foreign trips, there are luxurious meetings and a lot more, most of it unaccountable. The tragedy is that a minister or legislature has no balance sheet or performance monitoring on yearly basis.

Learning can be taken from the ThisIsMyWater campaign by Coors Light. Coors Light came into existence in 1978 in the United States as a brewing company and today is the second largest beer selling company. Let us also understand about another side of the story. This is about Alliance which is the an NGO and the largest organization working for the cause of shielding and restoring the Great Lakes. Their program includes all the five Great Lakes and all the eight states where these lakes exist.

Coors Light has now two missions - one, to create the world's most refreshing beer, and two, to refresh the Great Lakes. For the second mission, Coors Light is donating 25 cents for every sale of a case of 12-ounce cans. The campaign is till the end of August and is active in some select cities - Indiana, Ohio, Wisconsin, Michigan and Illinois. So if you are there and want to be part of the is noble cause, don't forget to buy few cases.

Sunday, May 17, 2015

Ladies And Gentlemen, Get Your Myntra Mobile App #ItsPersonal

Ladies and Gentlemen, it is my previlege to stand in front of this esteemed gathering. Please allow me to introduce my new mobile app designed in a special personalized manner for each one of you. I am Keshav, the marketing head of Myntra and I am presenting Myntra mobile app to you. Your smartphone is selected purely on the basis of your personality and needs and the same intent has been kept in the mind of our designers and developers who have put their best of efforts to produce this state of the art app to reside on your smartphone and server you in the best possible way. 

My friends, the Myntra app that we have designed for you has evolved to its final shape after a lot of research by our learned team of experts in the field of user interface, usability, quality and speed. We did a large scale of interviews, surveys and pollings of different segments of end users, belonging to various age groups and geographies. We took care of the recommendations prescribed by each one of the participant and evolved this app in such a manner so as to cater to the needs of each one of you in a very personalized manner. I am sure when you use this app on your smartphone, each one of you will feel as if it has been created uniquely and precisely for him or her. That is the beauty of this app.

My dear guests, this app works on all mobile platforms. We did not want anyone to be left out to enjoy the benefits of this app. So whether you are using an iPhone, or are using Windows or Android operating system, this app promises to server you. My whole team at Myntra want to ensure that each of our customer or prospect using our app is our exclusive connect. We were doing fantastic with our desktop version but then we felt that our end users are not fully satisfied as they were missing this smartphone app to get a personalized touch. This way were are connected in real time, all the time, and are just a click away. That is why we decided to shell off the desktop version and now we are app only. It is now exclusively your choice, your taste and your style. All of this is there now on your most personal gadget - your smartphone.

Though there is a tremendous increase in mobile app users but we found this as our best way to convey our message that we are there now for you, all the time, wherever you are, through the Myntra app on your smartphone. So, cheer up, don't wait anymore, download the app and start enjoying your Myntra journey in a most hilarious and personalized way. Now buy apparel, footwear, accessories and much more on the move. We are, as you know, India's most loved fashion portal having 200k+ styles and over one thousand bestselling brands. We are there to serve you in the best possible manner, in a most unique way. 

Friends, this is only just a beginning. You are invited to be our featured members of the day by sharing your special moments, experience and feedback with us through the Myntra app on your smartphone. It is now all about your stylist, your profile, your content, and your updates. You enjoy the journey by managing your orders, inviting your friends, discovering something special, and buying the brands you love to wear. 

Saturday, May 16, 2015

My Mother - My First Expert

By the time I realized I am, she was taking care of me more than herself while I was developing inside her. Her every action every activity now was only and only connected to me. When she slept, she would try to ensure I am comfortable even if she had to take an uncomfortable posture. When she eat something, she would try to assess if I am getting happy with the taste. When she would walk, she would ask me if this pace is okay for me or not. She was my first caretaker, first savior, creator, developer, and protector. Even when suffering from pain, she was happy because I was about to take birth. And finally I took birth.

That was the first time when I cried and she smiled. That was a welcoming smile for me to enter her world. That was a confirming smile that I had landed safely. Ever after that whenever I cried, she cried with me. Few months and I started calling her in my own language. Those were overwhelming moments for her, my word to her, more sacred than a prayer. So were her words to my ears. I would recognize her voice though not the words at that time. I would cheer up if she was around and feel sad otherwise. Without my saying a word, she would understand when I was hungry, when I needed a change of my diaper, when I need a sleep and when I want to play. There was a complete synchronization in understanding. That is the power only can be seen in a Mother. She had kept all her priorities aside except me. I was her only priority.

I started walking - trying to stand, trying to balance, trying not to fall down, trying again to stand up if fallen, walk awkwardly - learning to stand, pick up one foot, hold it in air for a while, put it forward, pick up the other feet, move it ahead while it is in the air, and put it down on earth. She taught all this to me in gestures, words, and actions. When I started taking solid diet, I remember she would prepare new dishes for me - light dishes - milk-rice (kheer), daliya, daal, a small chapati, egg, light vegetables in the beginning. For every new taste I made faces, blinked eyes, growled, made gestures - and she kept smiling, feeding small bites in my mouth, trying to make me understand how important every food is for my growth. She wanted me to grow, become strong, intelligent. She would sing a lullaby for me, she would tell me sweet tales - of animals, birds, nature, God, people - to make me conversant with the world.

I started reading books and she bought me a bundle of pictorial books. One word on a page and a large picture denoting what that word mean. Cycle written on the top of the page would have a large picture of a cycle below and I try learning those words and understanding what that word stands for. She was always there - standing for me, giving me ample time and space to grow, to learn, to understand the basic facts of life. I started going to kid's school. She would prepare lunch for me - of my choice. Even if she had packed my small lunchbox and I asked for the change of contents, she would readily do it, as quickly as possible.

A toddler to a school going kid to a youth to a man - many phases of life - passed successfully with my first expert, my first teacher, my mentor, my coach, my trainer, my friend and my role model. A big salute to you from a newborn, from a toddler, from a youth, from a man - from every phase, every day, every moment of my life. 

Friday, May 15, 2015

Book Review: Capturing wildlife moments in India: Excellent Pictures Shot

Capturing Wildlife Moments In India by Ashok Mahindra promises to be a must have for people interested in exploring wildlife in India. It has total hundred and twenty engrossing photographs ranging from all kind of interesting animals and birds found in India. The amount of effort that has gone into visiting more than thirty parks and sanctuaries (and of course locations other than the regular ones) speaks volumes of praise in itself when you look at the photographs that have been taken with a high precision and quality.

The interesting book Capturing Wildlife Moments In India by Ashok Mahindra is being published by OUP (Oxford University Press) in collaboration with BNHS (Bombay Natural History Society). The book will not only be available on most of the online bookstores but also can be purchased from most of the prominently known book retail outlets across India. You can also make a purchase of this fabulous book from the BNHS official website. The price of the book is Rs. One Thousand Four Hundred and Fifty which is worth spending. It is a must to have for all nature lovers for their personal library collection.

The enthralling opening of the book begins with the National Animal of India – the Bengal Tiger which is an endangered species as per IUCN Red List of Threatened Species. This Bengal Tiger captured in the first picture is Ustad that is shown enjoying the cool waters in a pool on a hot summer day having a soaring temperature of forty-six degrees Celsius. The picture is taken in Ranthambhore National Park situated in Rajasthan. It is really a great initiative by Saevus Wildlife India to bring out this fabulous book full of lively and interesting pictures of animals and birds of India, in unique postures along with their details.

So is the wonderful journey of enchanting pictures in this fascinating book titled Capturing Wildlife Moments In India by Ashok Mahindra.

This post is a part of the book review program of at Saevus Wildlife India in association with The Hemchand Mahindra Wildlife Foundation for the book Capturing Wildlife Moments in India