9 Don'ts To Success because the DOs don't work by Abhinav Pandey could be treated as a villain-centric movie if seen in that aspect. As far as writing style is concerned, it is quite interesting. Abhinav has the art to engage his readers while reading his book and keep them intact and hooked to the content they are reading. But at the current juncture he will have to focus on bringing more depth if he intends to increase his vertical bandwidth of readership.
A book has certain measures to its success which can be - its cover page, title, content, writing style, story, beginning, flow and ending. As far as the cover page is concerned it is drawing attention and so is the title. Regarding content and writing style - Content seems to be selected randomly with no deep introspection in the subject. At places, it seems to be deviating from the core subject. It becomes more philosophical and subjective thereby losing its objectivity and intensity. Writing style is fine and that is where Abhinav Pandey can take it forward as his core strength. Regarding the start and ending, it needs more attention for his forthcoming books. The story though is negative but interestingly placed.
The traits taken in the book seem to be taken from management books. Introduction and reference of the trait are subjective - not related to real characters making it more fictional. The same further do not gel well with the chapter content on the same trait. It is ok to read this book but don't follow the traits as it would lead to the most negative side of life...
The book is from Grapevine India and is priced at Rs 125. Overall rating would be 3 out of 5.